Digital Advertising with the Academy of American Poets
When you advertise with the Academy of American Poets, you help support our free publications and programs, including Poets.org, Poem-a-Day, and educational resources for readers, students, and teachers nationwide.
Digital advertising with the Academy of American Poets offers timely, flexible ways to reach highly engaged readers, writers, educators, students, librarians, and literary audiences across Poets.org and our email newsletters.
We offer digital advertising opportunities across Poets.org and our email newsletters, reaching one of the largest and most engaged literary audiences in the United States.
Looking for print advertising with longer shelf life? View our American Poets magazine advertising opportunities.
Contact Us
To reserve advertising space or request additional information, please contact:
Peggy Ryan
Senior Marketing and Communications Manager
[email protected]
(212) 274-0343
On This Page
- Poets.org Website Advertising
- Email Newsletter Advertising
- Book Promotion Opportunities
- Production Guidelines
- Contract and Copy Regulations
Poets.org Website Advertising
All website advertising runs sitewide across Poets.org and is priced on a CPM basis, or cost per 1,000 impressions. Campaigns run until the purchased impression total is reached.
Digital advertising is best suited for advertisers seeking timely visibility, measurable campaign performance, and audience targeting by channel. For advertisers seeking a collectible print placement connected to the Academy’s biannual magazine, American Poets offers a complementary print opportunity.
Available Website Placements
Minimum website campaign spend: $200.
Placement | Size | CPM |
|---|---|---|
Billboard Banner | 970 × 250 pixels | $30 CPM |
Leaderboard Banner | 728 × 90 pixels | $26 CPM |
Best For
- Time-sensitive announcements, contests, applications, events, and calls for submissions
- Campaigns seeking measurable impressions, clicks, and audience reach
- Advertisers who want flexibility across website and email placements
- Organizations seeking broad national exposure within the literary community
Email Newsletter Advertising
The Academy of American Poets offers advertising placements across four newsletters reaching readers, educators, writers, students, librarians, and literary audiences nationwide.
Advertisers booking two or more placements at the time of reservation receive a 30% package discount.
View an example of ads in Poem-a-Day >
View an example of ads in the Academy Newsletter >
Available Newsletters
Newsletter | Frequency | Subscribers |
|---|---|---|
Poem-a-Day | Daily | 309,000+ |
Academy Newsletter | Weekly | 93,000+ |
Teach This Poem | Weekly | 37,000+ |
Educator Newsletter | Monthly | 34,000+ |
Available Ad Formats
Format | Specifications |
|---|---|
Banner | 612 × 120 pixels |
Square | 300 × 250 pixels |
Featured Promotion | 300 × 250 pixels square graphic, plus up to 30 words of accompanying promotional text |
Pricing
Newsletter advertising includes a base placement fee plus audience-based pricing determined by subscriber reach.
Format | Base Placement Fee |
|---|---|
Banner | $150 |
Square | $225 |
Featured Promotion | $300 |
Additional rates are calculated at $20 per 10,000 subscribers reached.
Final pricing is prorated based on current subscriber counts at the time of booking.
Book Promotion Opportunities
The Academy of American Poets offers Seasonal Book Roundups for new poetry titles, children’s poetry titles, and YA novels in verse. These curated promotional opportunities help publishers reach engaged readers, educators, librarians, writers, and poetry audiences through the Academy’s print and digital channels.
Some Seasonal Book Roundups include a print placement in American Poets magazine in addition to promotion through Academy email newsletters and social media channels. Other Seasonal Book Roundups are digital-only opportunities.
Seasonal Book Roundups
Roundup | Timing | Included Channels | Rate |
|---|---|---|---|
National Poetry Month Books Roundup | April | American Poets magazine, standalone email to full Academy list, and social media | Starting at $600 per title |
Summer Reading Roundup | June/July | Standalone email to full Academy list, and social media | Starting at $450 per title |
Featured Fall Books Roundup | August/September | American Poets magazine, standalone email to full Academy list, and social media | Starting at $600 per title |
Holiday Gift Guide | Black Friday season | Standalone email to full Academy list, and social media | Starting at $450 per title |
Young Readers Seasonal Book Roundups | Seasonal | Academy digital channels | Starting at $400 per title |
Limited discounted placements may be available for small independent presses and nonprofit publishers.
Production Guidelines
We accept static image files in JPEG, PNG, or GIF format.
Color: RGB
Resolution: 72 dpi
Advertising materials should be submitted at least seven days prior to the campaign start date.
Contract and Copy Regulations
The Academy of American Poets makes a clear distinction between editorial and advertising in all of its editorial products. We reserve the right to label any paid content that may be confused with independent editorial material as advertiser-sponsored.
An advertisement with the Academy of American Poets does not indicate the Academy’s endorsement, editorial or otherwise.
Advertisements are accepted upon the representation that the advertiser has the right to publish the contents thereof. In consideration of such publication, the advertiser agrees to indemnify and hold the Academy of American Poets harmless against any expense or loss arising out of publication.
All contents of advertisements are subject to the Academy of American Poets’ approval.
The Academy of American Poets reserves the right to reject or cancel any advertisement, insertion order, space reservation, or position commitment at any time and for any reason.
Reservations are booked on a first-come, first-served basis.